Who we are
A handful of nature.
A shared drive.
We combine the power of nature with smart technology, human collaboration and the ambition to get better every day.
At Fruitwork, everything revolves around natural snacks: nuts and dried fruit –
versatile, valuable and full of possibilities. But we are more than a supplier of products. We are a group of people working together to make healthy eating simpler, more sustainable and smarter.
Our identity describes who we are today, what we stand for and where we are heading together.
Our journey
How we became who we are
Growth needs a shared direction.
The past years have shaped us. We have grown – in terms of people, structure and business.
This growth has made us stronger, but it has also raised an important question: What connects us? What makes us unique as the Fruitwork Group?
The answer is our self-identity.
Because for us, identity is more than a vision on paper. It shows how we see ourselves, how we work together and how we make decisions. It was not imposed from outside – it has grown out of our experiences, challenges and successes.
Our identity
Four words describe what drives us.
Our heart.
Our products come from nature. Nuts and dried fruit are diverse, versatile and full of life. They combine enjoyment and health – and give us new opportunities every day to inspire people with natural foods.
Our way of working.
We combine experience with innovation. With digital solutions, automation and artificial intelligence, we continuously develop our processes. We work more efficiently, make better decisions and create solutions that support our customers and our team.
Our impact.
Our actions matter – for people inside and outside our company. We want to create an environment in which employees can grow, and develop products that make a positive contribution to our consumers' lives.
Our aspiration.
For us, better is not an end point. It is an attitude. We question the status quo, improve products, processes and collaboration – and keep developing as an organisation and as people.
What carries us
Our identity is based on five pillars.
They guide our everyday actions.
Employees
The heart of our success
People make Fruitwork what it is. We create an environment with purpose, security and opportunities for development. Because we believe: together we grow – as people, technologically and culturally.
Agility
Flexibility as a strength
Markets change. Needs change. Technologies change. We stay agile and consciously adapt our processes, strategies and ways of working to new challenges.
Solution orientation & service
From supplier to partner
We want to be more than a supplier. We listen, think ahead and develop solutions together with our customers and partners – nationally and internationally.
Technology
Progress through data and innovation
We use technology to get better. As a data-driven company, we create more efficient processes, faster decisions and intelligent services.
Sustainable resources & health
Responsibility for tomorrow
Our products stand for natural nutrition. At the same time, we take responsibility for ecological, social and economic sustainability – today and for generations to come.
Our values
Three values unite us.
Trust
Trust is the foundation of our collaboration. We communicate openly, keep our promises and treat each other with respect.
Responsibility
We act consciously, reliably and with an eye on the impact of our actions. We make sustainable decisions, stand by what we do and take responsibility – even when mistakes happen.
Collaboration
Together we achieve more. We share knowledge, support each other and work in partnership – within our group as well as with our customers and partners.